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Ken Norgrove, CEO, RSA, discusses service levels, challenges facing brokers and the outlook for RSA after being acquired by Intact in 2019.

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2023 - 00:04

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Tuesday, May 30, 2023

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<p><strong>Speaker 0</strong>: <span>Well, I'm in the role now as CEO of R s, a UK and international. For just over a year, we're under new ownership, as people know the inte group, and they've helped us reset the strategy that we want to follow over the next 5 to 7 years. And they take quite a long term view of the business, which is what's been really interesting. We've improved our service proposition to brokers, which has been number one on my</span></p> <p><strong>Speaker 0</strong>: <span>agenda, certainly for the last 12 months. And we've been getting great feedback at Biba today to say that that's been working well for us. So really pleased with the service proposition. And now we're on to making sure that we expand our reach into the broader broker market for both our SME and our regional business. And we're we're in that process of rolling that strategy out further,</span></p> <p><strong>Speaker 0</strong>: <span>so intact have been a super owner. So far, they take a long term view of the business. We've been investing heavily in our personal lines technology. We've been investing heavily in the foundation technology that supports the business, and we've been investing heavily into our broker relationships to improve service and also with data at the forefront of the organisation so intact will be well known for being leaders in data and artificial intelligence,</span></p> <p><strong>Speaker 0</strong>: <span>particularly for pricing and risk selection. And we've started to import that skill set into our organisation to improve our risk appetite, to improve our new business, reach for brokers and also to help us improve the service because artificial intelligence has helped us improve a lot of the processes that we have within our business. So we're on a journey. It's early days of that journey, but we're certainly taking the most</span></p> <p><strong>Speaker 0</strong>: <span>advantage out of being a part in partnership with intact as our new owners, we've also exported some skills to intact and particularly our global platform and our global network capability and the multinational business that we write in our London market specialty business. So a lot of exciting things happening in collaboration with intact, and it's still only less than two years old since they acquired the R s. A business.</span></p> <p><strong>Speaker 0</strong>: <span>Yeah, I think we had a fundamental problem over 18 months ago with both contact and responsiveness of R s. A. As an organisation to our broker partners, and we focused on making those contacts more straightforward, making sure that when we respond, we try and get it right. First time and it, quite honestly, it's been about a lot of brilliant</span></p> <p><strong>Speaker 0</strong>: <span>basics. How do we get the basics right in our service to brokers to enable them to serve their clients more effectively and efficiently? So that's been the focus of attention. We've gotten that right. We don't think we're market leading at this stage. We want to provide outstanding service to our broker community. So now we're in the phase of investing in some</span></p> <p><strong>Speaker 0</strong>: <span>technology to support that, but also investing in our own people internally within R S. A. To help them serve the customer more efficiently. So focus is how do we help brokers grow their business? How do we help brokers grow their client base? And how do we in tandem with that increase our share of wallet in the regional business market and in the specialty lines?</span></p> <p><strong>Speaker 0</strong>: <span>Three challenges brokers have. I think when it comes to them dealing with their customers, one is speed of service. Two is making sure that you have an insurer that listens to the risk needs of their clients and the third one is executing on the contract with certainty so that they can provide that blanket of peace to the customer from a risk perspective.</span></p> <p><strong>Speaker 0</strong>: <span>So that's the three areas we're focused on. As I mentioned already, we have improved our service capability. We've improved access to brokers into R S A. So that we can give them immediate responses, provide our really strong technical expertise to provide solutions that suits the needs of their customers and therefore help them grow their franchise even further.</span></p>

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Tuesday, May 30, 2023 - 17:00

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Tuesday, May 30, 2023 - 16:45 to Thursday, May 30, 2024 - 17:00

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